I started at Heineken during COVID, and within weeks my hiring manager left — which meant me and another intern ended up reporting directly to the APAC Communications director. Simultaneously, the entire PR team had undergone a significant rotation, creating a unique environment where we had to collaborate closely to overcome various challenges regardless of our seniority. 

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I ended up owning things I never expected to, like crafting internal key messages for Heineken's new Purpose & Values rollout, coordinating activities across 10+ offices in the APAC region, and producing video content for employee branding.

 

We actively contributed our ideas to strengthen HEINEKEN's corporate branding and took full ownership of these initiatives. One particular highlight for me was producing a farewell video for Ping, which deeply touched the hearts of many colleagues. (and mine!) Filming and editing her video shed light on the strength of our internal community and the vital role of PR in fostering employee camaraderie