Bubbleworld started with a DM. Anton from the Bubblehouse team reached out, and what began as marketing consultancy quickly turned into something bigger — I was given the reins to lead a task force executing the entire GTM strategy for a multi-million dollar NFT collection backed by investors like Soma Capital, SV Angel, Steve Aoki, Post Malone, and David Guetta.

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I positioned Bubbleworld as a premium membership brand — black and gold, targeting the more affluent traders in Web3. The collection's ties to creators like Purple Guy (1.1M), Brooke Monk (45.6M), and major VC players meant we needed branding that matched the calibre of the people behind it.

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For growth, I designed a multi-week treasure hunt campaign. We loaded Ledgers with digital assets and scattered them across different countries through our partner network, then built social media hype around the mystery. It worked — we grew from 0 to 100K Twitter followers in 6 weeks while barely revealing anything about the project itself.

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The final Ledger was hidden in Singapore. I planned and ran an exclusive dinner party at a secret location for 100 curated VIP guests — a mix of Web2 and Web3 influencers, VCs, and crypto partners from my personal network. We hosted a Q&A with the US team and unveiled the full project details. It was my first time leading something at this scale, and it led to a successful sellout of the collection.

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This project also took me to New York for NFT NYC — my first trip to the Big Apple, courtesy of a first-class flight from the Bubbleworld team. It left a mark.

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