I got into Binance through a DM on X which, in Web3, is basically a job interview. What started as a conversation about market sentiment turned into a role where I was representing Binance NFT directly, building relationships with some of the biggest KOLs in the space and figuring out how to bring Web2 entertainment giants into Web3.

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The most exciting part was working on partnerships with SM Entertainment and YG Entertainment, two names that don't need an introduction in Asia. The challenge was translating their IP into something that made sense onchain, while making the platform experience smooth enough that their teams would actually want to use it. I spent a lot of time in the product itself, flagging UX issues and pushing for changes that would lower the barrier for new partners coming in.